An interactive real-time 3D presentation app allowing buyers to explore the ZEM ARK II commercial and residential tower before construction starts.
Buyers struggled to visualize building volume and room layouts from flat 2D blue-prints, leading to longer decision times and friction in the off-plan sales pipeline.
We developed an interactive 3D walkthrough using Unreal Engine. The application showcases the architectural scale, natural light paths at different times of the day, and high-fidelity interior design modules.
Project Details
Interactive highlights developed for this experience.
Free-roaming interactive walk-through with keyboard/mouse and touch layout controls
Time-of-day light simulation (Day, Golden Hour, Night presets)
Dynamic material options for flooring, wall paint, and kitchen cabinets
Interactive 3D building floor plan selector for quick layout reviews
Real metrics, real growth.
Here is how our custom visualization helped drive measurable business outcomes for the client.
Increased pre-sales inquiries by 45% within the first month of launch
Helped sales agents close apartment units remotely by streaming the interactive experience over Zoom
Set a new benchmark for off-plan property sales visualization in the regional market
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