A browser-based real-time 3D configurator for W Motors' limited-production hypercar, letting buyers customize options down to the stitching.
Hypercars demand ultra-high fidelity details, which traditionally require slow, server-side offline renders. The challenge was displaying complex paint reflections, metallic flakes, carbon fiber weaves, and custom interior stitching live in a browser at 60 FPS.
We built a web-optimized 3D configurator using PlayCanvas and WebGL with Draco-compressed geometry. The system lets users swap paints, caliper colors, carbon trims, and leather details dynamically while maintaining studio-grade lighting.
Project Details
Interactive highlights developed for this experience.
Real-time paint, wheel, brake caliper, and interior leather customization
Studio-grade HDR lighting with accurate reflections on curved automotive surfaces
Camera presets for detailed exterior, interior cockpit, and engine-bay views
Smooth performance on desktop, iPad, and mobile browsers via asset lods
Real metrics, real growth.
Here is how our custom visualization helped drive measurable business outcomes for the client.
Enabled global remote configuration sessions for ultra-high-net-worth buyers
Reduced the sales discussion loop by letting buyers visualize and share their configurations instantly
Established W Motors as a digital innovation pioneer in luxury automotive experiences
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