An immersive virtual reality configurator that lets users experience a luxury vehicle in full 1:1 scale, customize every detail, and inspect components interactively.
Creating an experience that was highly performant in VR while maintaining photorealistic car paint, carbon fiber materials, leather stitching, and complex engine component visuals.
We built a fully interactive VR configurator optimized for the Meta Quest headset. Users could paint the exterior, swap wheels, customize the interior upholstery, open doors/trunk, and even examine an exploded view of the electric drivetrain.
Project Details
Interactive highlights developed for this experience.
1:1 scale immersive cockpit exploration with fully functional steering wheel and dashboard
Instant paint and wheel customization using intuitive VR hand-controller menus
Exploded powertrain view showing high-voltage batteries and electric motors in motion
Cinematic environment switcher (Studio, Desert Highway, Modern City)
Real metrics, real growth.
Here is how our custom visualization helped drive measurable business outcomes for the client.
Attracted over 5,000 visitors to the brand's auto show booth
Generated massive social media buzz, leading to press coverage in top automotive publications
Enabled high-touch customization options for premium pre-orders, increasing average order value
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